Privacy Policy

Privacy Policy

Last updated: 27 June 2026

Flow 52 (“we”, “us”, “our”) is operated by Trish Riedel. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains what information we collect, why we collect it, and how we use it.

1. Who We Are

Flow 52 is a cash flow planning tool for seasonal businesses. Our website is flow52.com and our application is at app.flow52.com.

For the purposes of UK GDPR and EU GDPR, we are the data controller. If you have questions about this policy, contact us at: hello@flow52.com

2. Information We Collect

Information you provide directly

  • Account information: name, email address, password
  • Business information: estimated seasonal revenue figures you enter to generate your cash flow plan
  • Payment information: billing details processed securely by Stripe (we never see or store your card number)
  • Communications: any emails or messages you send us

Information collected automatically

  • Usage data: pages visited, features used, time spent in the app
  • Technical data: IP address, browser type and version, operating system, referring URLs
  • Cookies: see our Cookie Policy for full details

3. How We Use Your Information

We use your information to:

  • Provide and operate the Flow 52 service
  • Process your subscription and payments
  • Send you service-related emails (account confirmations, receipts, important notices)
  • Send you marketing emails only if you have opted in — you can unsubscribe at any time
  • Improve the product based on how it is used
  • Comply with legal obligations
  • Respond to your enquiries and support requests

4. Legal Basis for Processing (UK & EU Users)

Under UK GDPR and EU GDPR, we process your personal data on the following legal bases:

  • Contract: processing necessary to provide the service you have subscribed to
  • Legitimate interests: improving our product, fraud prevention, security
  • Consent: marketing emails and non-essential cookies (you can withdraw consent at any time)
  • Legal obligation: where required by law (e.g. tax records)

5. Who We Share Your Information With

We do not sell your personal data. We share data only with trusted third parties required to operate the service:

  • Stripe — payment processing (Stripe Privacy Policy)
  • Sender.net — email marketing and transactional emails
  • Google Analytics — website analytics (anonymised where required)
  • Hosting providers — servers located within the UK/EU or with adequate safeguards

We require all third parties to respect the security of your personal data and to treat it in accordance with the law.

6. International Transfers

Where we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the relevant supervisory authority.

7. Data Retention

We retain your personal data for as long as your account is active or as needed to provide the service. If you close your account, we will delete or anonymise your data within 90 days, unless we are required to retain it for legal or financial compliance purposes (typically 7 years for financial records).

8. Your Rights

Under UK GDPR and EU GDPR, you have the following rights:

  • Right of access — request a copy of the personal data we hold about you
  • Right to rectification — ask us to correct inaccurate or incomplete data
  • Right to erasure — ask us to delete your personal data (“right to be forgotten”)
  • Right to restrict processing — ask us to limit how we use your data
  • Right to data portability — receive your data in a structured, machine-readable format
  • Right to object — object to processing based on legitimate interests or for direct marketing
  • Rights related to automated decision-making — we do not make automated decisions that have a legal or significant effect on you

To exercise any of these rights, email us at hello@flow52.com. We will respond within 30 days. You also have the right to lodge a complaint with your supervisory authority:

9. Cookies

We use cookies and similar technologies. Visitors from the UK and EU are shown a cookie consent banner and can manage their preferences at any time. For full details, see our Cookie Policy.

10. Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Payments are encrypted via Stripe and we use secure HTTPS connections throughout the site and app.

11. Children

Flow 52 is intended for business owners and is not directed at children under 16. We do not knowingly collect data from children.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify registered users of material changes by email. The “Last updated” date at the top of this page will always reflect the current version.